All workFinancial literacy / 2026

Pursepective

A confident identity for a women’s financial-literacy platform.

  • Brand strategy
  • Visual identity
  • Social collateral
Pursepective visual identity
The starting point

A challenge
worth exploring.

Make financial literacy feel engaging and credible without relying on patronising visual stereotypes.

The design response

An Iron Garnet and Antique Silk palette pairs with contrasting type styles to create a distinct identity and social-media collateral system.

Keep exploring

Orya Organics

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