BlackDominoStrategy + identity + everything between Start a project
All workConcept studyFood & beverage / 2025

Zukae

A Daruma-led identity and packaging concept for instant noodles.

  • Brand strategy
  • Visual identity
  • Packaging
  • Mascot design
Zukae visual identity
The starting point

A challenge
worth exploring.

Give an instant-noodle concept a memorable personality while connecting Japanese graphic influences with a modern audience.

The design response

A Daruma mascot and bold graphic system bring character and cultural references to the packaging and wider identity.

Zukae — brand identity and applications, view 1
Zukae — brand identity and applications, view 2
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Reformr Pilates Studio

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